Transform your makeup routine with e.l.f. Cosmetics’ Power Grip Primer infused with a potent 4% niacinamide. This exceptional gel-based primer not only preps your skin for seamless makeup application but also revitalizes and brightens your complexion, ensuring a glowing and even appearance. Oily, dry, normal, or combination skin—this versatile primer grips your makeup for long-lasting wear while enhancing your natural beauty with its translucent formula. Eco-conscious consumers will love that our primer is 100% vegan and cruelty-free, made in a Fair-Trade Certified factory. Say goodbye to dull skin and hello to a radiant, dewy finish that works beautifully on all skin tones! Elevate your beauty regimen and experience the difference today!